MUSIC to our ears

For over 80 years the sounds of laughter and giggles has been our reward for a job well done.

Story

To show just how impactful Nutramigen is we’ll see its effects on three different mothers through a series of montages. The idea is to see baby and mom struggling and how isolating this experience can be when a child’s life is complicated by food allergies.

After using Nutramigen, the mothers and their babies are happy, giggling and enjoying life.

The struggle starts as the first mother is waking up in her bed to the sound of crying. She reaches over to look at her phone to the check the time. It’s 3:03 a.m. She says, “this can’t keep happening,” to herself. The mom walks down a hallway and enters her baby’s room. Her child is obviously upset and in pain. The mother takes the child out of the crib and tries to comfort it by rocking the child.

The second mother is in the kitchen during the morning after just feeding her child. She consoles her crying child by pacing back and forth. She reaches for her phone to call her pediatrician for advice. “It happens every time I feed him. I don’t know what to do.” Her frustration is getting the better of her and she has no where else to turn.

The third mom sits on the end of her bed distraught not knowing what to do as her child lays in a bassinet near her crying. She too begins to cry, feeling alone and isolated.

Once the mothers feed their children Nutramigen, we have a drastic turn of events for the better.

Now the mothers are experiencing happy babies.

The second mother sits at the kitchen table feeding her child Nutramigen. She smiles as her baby quietly takes the bottle.

The first mother does the same as she rocks her baby.

The third mom has emerged from her isolated room and is in the family room feeding her baby as a toddler runs by.

The first mother stands her child up holding his arms to help him walk. It’s the following morning and he’s ready to take on the day. He quickly takes steps as fast has he can as his mother encourages him.

The second mother is playing peek a boo with her child on the couch. The mother is happy to see her child living without discomfort. She feels that life is normal again. They both laugh and smile.

The third mother is outside taking a jog with her husband and baby in a stroller. This signifies her new freedom and the ability to enjoy life.

We end with the Nutramigen product on the counter of the kitchen and the voiceover reads: For over 80 years the sounds of laughter and giggles has been our reward for a job well done.

LOOK & Feel

The opening series of shots with the mothers feeling isolated and frustrated by their situations will be darker to emphasize the feelings they have. Primarily lit by one simple source of light.

The camera movement will be slow and steady, and the composition will help show how the mothers feel trapped by the cries of their children.

However, after using Nutramigen the mood changes drastically. The lighting is brighter and the camera has more freedom to move with mother and baby. The camera is handheld and has a feeling of energy and freedom.

Thanks to Nutramigen, mothers and babies can enjoy life to its fullest.